Michael Hernandez
- President / Chief Executive Officer
Michael Hernandez is no stranger to the inner workings of the music industry, with more than 16 + years of music industry experience coupled with marketing, record label promotions, publicity, media, public relations, and artist development. His extensive track record includes A&R and Marketing and Promotions for record labels such as:
ATTACK RECORDS & FILMWORKS, SOS/ZOO/BMG, ID/RCA, ESCAPE ENTERTAINMENT GROUP, just to name a few. Read past reviews from the old days @ EsNtion.
This hands on experience is rare for a managing executive in the music industry. "I have seen all sides of the business. I know a hit when I hear IT and talent when I see IT. I respect, support, and encourage artists,"
explains Hernandez. "This approach will be a boon to both our company and our talent."
Mr. Hernandez and his experience with artist development, A&R, marketing and promotion is evident in the results of his past and present endeavors. His tenacity and desire to make a difference in the music industry can also be proven in his determination to branch out on his own, spearheading his newly launched Group of Companies.
Anytime you put good people with a broad based knowledge of today's music in a position to make both business and creative decisions, you have the potential to do great things, and that's what Mike has done. Mike looks for great things to happen on a major scale globally, spanning across the American, Latin and European markets. Mr. Hernandez is in the business of breaking up and coming talent nationally, while keeping a focus on the development of the artist or group for the major music label arena. Hernandez aims to discover new musical talent, to promote their record releases for its artists and packaging these artists' sound and image for the world. Mike has the ability, experience and the drive to help artists achieve their full potential! |
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Calle Music is currently assembling street teams to take advantage of any club, and radio, play. The street teams will be given posters, merchandise, and access to clubs to push its roster of artists. Also, we are currently working on a series of artists related contests to help increase our market presence.
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Calle Music now services record pools in the US & UK with pre-release CD singles and promotional DVD's. It is our goal to have at least one artist on the pool charts every week of every year.
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